Promotions
PAST PROMOTIONAL ACTIVITIES FROM BRITISH PORK:
JANUARY - MARCH 2006
Two new and exciting recipe booklets for those busy Mum's with children.
'We've got that Friday feeling' ... 
is when everyone else in the family helps to prepare easy to eat 'hand held' food that is fun to share, while Mum puts her feet up.
'Ready when you are'...contains 3 recipes which are cleverly designed to adapt to the comings and goings of family life, whether it's extra children for tea or some one is going to be late in.
JANUARY - FEBRUARY 2006
96% Fat Free National Advertising Campaign
The 96% Fat Free Adverts will be re-appearing during these two months highlighting the healthiness of using lean pork, which is naturally low in fat, (only 4%), also it is low in sugar and salt as well as containing many other valuable nutrients.
| Publication | Instns | Jan | Feb |
|---|---|---|---|
| Bella | 3 | 17/24/31 | |
| Best | 3 | 17/24 | 7 |
| Hello | 3 | 12 | 2/9 |
| Closer | 3 | 31 | |
| Take a break | 3 | 12/19/26 | |
| NOW Sunday Magazine | 2 | 15/29 | |
| Sunday Mrr Celebs on Sunday | 2 | 22/29 | |
| MoS You Magazine | 3 | 5/12/19 | |
| Radio Times | 7 | ||
| BBC Good Food | 2 | Feb | March |
| BBC Good Homes | 1 | March | |
| Good Housekeeping | 1 | March | |
| Sainsbury's Magazine | 2 | Feb | March |
JANUARY 2006
Butchers Healthy Pork New Year Promotional Kit
Your local butchers should be displaying 4 new posters each featuring 4 new year healthy pork recipes which are available as handy little leaflets to take away.
Major Retailers Support
From mid January many of the major retailers will be supporting the 96% fat free pork campaign by applying a mini label featuring 2 healthy pork meal ideas onto a selected pack range of Quality Standard Pork.
SEPTEMBER 2005
Recipes for 'Busy Mums'
Through research it was understood that busy mums feel under pressure to try recipes that may look wonderful in a cookery book, but on a day-to-day basis take far too much time and money to produce. With help from real mums and their children a selection of recipes were produced that were interesting, healthy and tasty for all the family to enjoy, whilst still being versatile enough to cook for a family tea, any day of the week.”
"What's for tea Mum?"
With support from Jenny Powell, TV prsenter, the first booklet 'What's For Tea, Mum', offers three family meals using lean pork which are really easy to prepare for a midweek meal. Click here to download press release for further information.
Recipes:
* Pork Balls in Tomato Sauce served in large pasta shells
* Coconut Pork to encourage children to eat spicey dishes
* Pork Burritos for a Mexican taste
2 more booklets are to be published in 2006 see above for more details
JANUARY - MARCH 2005
Recipe Booklet - Pork...help yourself
The heavier part of the campaign focussed on healthy eating after the festive season and lighter meals. This was achieved through the circulation of a heavier weight information and recipe booklet featuring 8 recipes and more pork nutrition information, again supported by Phil Vickery and Angela Dowden.
JANUARY - FEBRUARY 2005
Butchers New Year Healthy Pork Promotional Kits
A promotional point-of-sale kit has been developed to help butchers highlight the health benefits of lean pork, at a time when consumers are ruing the excesses of the festive season.
The kits, produced by the British Pig Executive (BPEX), include an empty belly poster for butchers to highlight special offers in store and a booklet containing four mouth-watering recipes for lighter pork meals, such as: baked pork ratatouille and pork stir-fry with chilli and lime.
The kits have been produced to coincide with a national consumer advertising campaign for pork. Designed to complement the Government’s health agenda to tackle the issue of obesity in the UK, the kits will reinforce the message that lean pork is highly nutritious and naturally low in fat.
96% Fat Free Pork - Advertising Campaign and poster campaigns in women’s press, Sunday magazines and outside Tesco, Sainsbury’s, Asda & Morrisons supermarkets on 6 sheet poster sites.
Additional activity also included: Radio interviews, online competions, webchats and women’s press advertorials.
SEPTEMBER - OCTOBER 2004
Recipe Book - Pork ...positively good for you
In the last 2-3 years promotional activity has concentrated on improving perceptions of pork in relation to taste and convenience. 2004 however brings a new challenge in the form of a government campaign to tackle obesity. This presents a great opportunity for Pork, as it is naturally low in fat, sugar and salt as well as containing many other valuable nutrients.
Consumer perception is lagging behind the facts, and so a 2 phase campaign was produced to raise awareness of how lean pork is.
A healthy information driven recipe booklet sponsored by celebrity chef Phil Vickery and nutritionist Angela Dowden will feature 4 low-in fat recipes and be circulated to cookery writers and food editors nationwide. This will be supported by a full media PR campaign.
Angela Dowden's Nutritional Benefits of Pork